We’re back for 2023

As 2023 begins, we are reflecting on the prosperous year of 2022. We successfully secured £3 million in investments, which has helped to facilitate key areas of our business. Throughout 2022, we utilised investments in our product development, focusing on the development and delivery of Integrel E-Drive. Funds were also distributed across operations and stock, install services, and marketing.

To grow our partner base last year, we planned to attend major boat shows globally. The year presented opportunities for us to platform our product at trade shows in Miami, La Grande Motte, Cannes, and at METSTRADE. At these shows, we built new partnerships, increased brand awareness, onboarded new boat builders, and made key relationships with distributors around the world. After the Coronavirus pandemic, it was great to be able to attend these trade shows and have face-to-face interactions again.

In November, we attended the METSTRADE show in Amsterdam, and entered the renowned Dame Awards with Integrel E-Drive. We were recognised for expanding the capabilities of our Integrel E-Power product that won the overall DAME Award in 2018, particularly by increasing generation capacity and catering for larger boats. The Jury also commented on the addition of our E-Drive module to deliver all-electric propulsion capability similar in concept to a mild hybrid in automotive that provides additional power to lift powerboats onto the plane, potentially reducing the installed internal combustion horsepower needs.

The Integrel team has been working hard to make key developments in our system’s mechanical and software parts. It is our mission to expand our reach and let more people know about our pioneering technology, to improve the sustainability of luxury boating worldwide. With this in mind, in 2022 Integrel recruited several new team members to further our company’s performance. Integrel has welcomed new members George Symes-Davidson (Installation and Customer Support Technician), and Oliver Ives (Software Engineer). With more hands and new skill sets on board, the Integrel team heads into the new year in a promising position.

George joined the company amid the success of the Dame Award, commenting, “It’s fantastic to be a part of a close-knit team of excellent people, working together with a shared passion for sustainable boating.”

Oliver comments on Integrel’s team dynamic, stating, “You instantly feel part of something important. The feedback we get from our customers and even within the team is great and keeps us motivated. Looking forward to what comes next!”

Alongside these valuable additions, the Integrel team is very pleased to announce that both Nigel Calder and Ken Wittamore have returned to the Board as Technical Advisors. Integrel’s CEO Trevor Howard notes, “As a technical advisor with vast experience in the sailing industry, Nigel played a pioneering role in the development of the original Integrel System. He brings a wealth of knowledge in the marine sector, and his contributions, advice, and expertise will help us develop and grow current and future products”.

With Ken also returning to the Board as a Technical Advisor, the company will benefit greatly from his specialised knowledge in high-efficiency electrical generation and distribution in the marine sector. Trevor adds, “Ken is helping us hone our technology with the application of in-depth research together with years of highly relevant experience”.

Integrel anticipates an exciting and busy 2023 and will continue to keep you updated on our endeavours. We have our sights set on launching Integrel E-Drive commercially, as the unique innovative sustainable power solution for sailboat and powerboat markets.